01
Pipeline & dispatch
A kanban board with stages built for trade sales. Pipeline value, average deal
size and stale-deal counts sit above the board. Dispatchers work their own
scoped view, supervisors see the whole desk.
- Drag between stages
- Stale & no-appointment flags
- Dispositions map to stages
- Deleted leads recoverable from trash
02
Dialer & call tracking
A browser dialer that works a queue without touching a keypad, plus CallRail
tracking so a marketing call becomes an attributed lead on its own — and the
recording plays inside the CRM rather than in another tab.
- Click-free queue dialing
- CallRail attribution & auto-leads
- Recordings played inline
- Scripts, dispositions, call reports
03
Reply Inbox
Two-way texting from inside the CRM on your own numbers. Replies land against
the right lead, and an incoming text rings the desk — badge, tone and a
flashing tab title, so nothing sits unread.
- Two-way SMS, multiple numbers
- Delivery status per message
- Desk alerts on incoming texts
- Threaded against the lead
04
Estimates & contracts
Line-item estimates built from a reusable scope library, with an AI estimator
to draft the scope. Group sections, attach photos, apply a discount, and see
when the customer actually opened it.
- Scope library & contract templates
- Photos, groups, discounts
- Drawn or typed e-signature
- View tracking & PDF to Drive
05
Customer portal
Your customer gets a verified link — no password to forget. They read the
estimate, sign it, and pay their deposit or progress draw without a single
phone call to the office.
- Verified access, no account
- Review & e-sign estimates
- Pay online by card
- Job status at a glance
06
Projects & production
Won work becomes a project with a status, a crew and dates. Change orders are
priced and signed against it, checklists keep the crew honest, and a completion
certificate closes it out properly.
- Change orders
- Checklists from templates
- Completion certificates
- Crew, dates and status
07
Job costing
What the job actually cost, not what you hoped. Crews photograph receipts from
site, costs land against the job and the vendor, and margin stops being
something you find out from your bookkeeper months later.
- Receipt capture from the field
- Costs against job and vendor
- Vendor list
- Bookkeeping role with its own view
08
Payments & commissions
Card payments run through your own Stripe account — the money goes straight to
you, never through us. Commission is worked out separately for the rep who sold
it and the dispatcher who booked it.
- Your own Stripe account
- Deposits & progress draws
- Sales commission rules
- Dispatcher commission rules
09
Calendar & schedule
Month grid or list, whichever suits the day. Appointments attach to the lead,
confirmations set the status, and reminders go out by text without anyone
remembering to send them.
- Month and list views
- Multiple company calendars
- Confirmation updates the status
- Appointment reminders by SMS
10
Property intelligence
Know the house before you knock. Owner verification, loans and liens, and a
photo of the property sit on the lead and the appointment — so a rep can tell
a tyre-kicker from a real job before driving out.
- Owner verification
- Loans & liens on the property
- Property photo & Zillow link
- On the contact and the appointment
11
Marketing analytics
Which sources actually produce work, not just leads. Facebook Lead Ads, tracked
phone numbers and your own web forms feed straight in, tagged with where they
came from, so cost per booked job stops being a guess.
- Facebook Lead Ads & webhooks
- Call-tracking attribution
- Lead cost & refund tracking
- Call, text & appointment reports
12
Roles & admin
Eight roles enforced on the server, not hidden in the interface. Every module
can be switched on or off per role, and each company orders its own menu — so
the screen a dispatcher opens is not the one a bookkeeper opens.
- Per-role module visibility
- Per-company menu order
- Documents & Google Drive
- Team activity, trash & backups